The Independent Ear

Audience Development: still task #1

Those who follow jazz, and all serious music for that matter, are often heard to bemoan various disparities, alleged shortcomings, and issue red flags for the future of such music in the U.S. if not the rest of the world.  We could make a laundry list of such dire pronouncements, call it the is jazz dying? syndrome, but you’ve heard it all before.  For years your correspondent has been pretty much beating this particular drum: all other issues aside, at least in the case of this music called jazz, the most pressing issue remains audience development.  That issue is precisely why I’ve started a series of interviews with those who set the stages and present this music across the country in the not-for-profit arena in a new column for WWW.JAZZ.COM

 

    Fact is we haven’t done nearly enough to better maximize the audience for this music; just recall the familiar refrain from your non-jazz immersed friends and colleagues when you either deliberately, subversively or subliminally introduce them to the music… "I like that, I didn’t know that [fill in the blanks here] was jazz…" or any of the myriad variations on that theme.  For the past four years I’ve been teaching an online course at my alma mater, Kent State University — yes the Kent State University of May 4, 1969 (my sophomore year) infamy.  The course, which is offered through KSU’s Center for Pan African Studies, is titled Jazz Imagines Africa.  Consider the many "imaginings" of Africa that have been laid out here for us to learn by artists including Duke Ellington, Max Roach, Randy Weston, John Coltrane, Yusef Lateef, Archie Shepp, George Russell, Pierre Dorge’s New Jungle Orchestra, Ronald Shannon Jackson… certainly more than enough sustenance for an entire course, not to mention the exceptional jazz artists of South Africa who reverse the equation.

 

    One of the course requirements is live performance attendance and a subsequent term paper detailing the students’ impressions of the concert as it relates to course material they’ve studied during the semester.  One of the more gratifying aspects of this teaching experience has been reading and listening to the often excited pronouncements of students for whom this may have been their very first exposure to jazz.  As further evidence that we must do more to expose a wider swath of the populace to this music, I offer these unsolicited responses from students which were extracted from their live performance term papers.  Spring semester students may choose from the varied concert menu offered every April at the festival I curate, Tri-C JazzFest Cleveland; so in each of the capsule observations below you’ll find the particular artist they’ve written about from the recently concluded ’09 edition of TCJF in parenthesis.

 

[Sachal Vasandani, vocalist-Mack Avenue recording artist] After the show I was blown away by what I had just seen.  Before I wrote this paper I listened to some of the songs that we listened to during class.  I thought that the drum in "March of Pink Wallflowers" by Shannon Jackson to me sounded most like the durms played by Sachal’s drummer Bill Ransom, who is an amazing drummer.  Two other songs that Sachal’s music sound most like to me was Randy Weston’s "Bantu" and "Kucheza Blues".  I am glad that I went to this performance because now I want to attend other jazz performances and see other types of jazz artists.

 

[The Conga Kings, Latin band] Going to the concert I was a little nervous but excited.  I had never been to a large concert hall to see a jazz concert, mostly jazz restaurants.  I took a small note pad with me but soon after it started it was hard to write down comments because I thoroughly enjoyed the entire show.  The combination of great conga playing and the improvisation of the brass section left me excited about jazz music. 

 

[Nicole Mitchell’s Black Earth Ensemble] Unlike many of the [listening] samples from our class where we are left to interpret what we hear by relating it to other things we have heard before with responses… Black Earth Ensemble has definition.  However, while experiencing the music in person you can read facial expressions, body language, and hear the real story behind the music…  Ms. Mitchell’s music tells a story, about her life, growing up and how she has become who she is.

 

[Jonathan Batiste, pianist] I chose the Jonathan Batiste Quartet concert held at the East Cleveland Public Library…  My husband and I had never attended an all jazz concert.  We were a bit wary of what to expect…  Mr. Batiste is a phenom in his own right.  When my husband and I left the concert all we could say was WOW!

 

[Roy Haynes and Randy Weston] As I made my two and a half hour trip from Columbus to Cleveland I was thinking about the concert which I was going to attend.  I turned some smooth jazz on the radio and let my thoughts take me back to the last fifteen weeks of our Jazz Imagines Africa class.  I have always been a fan of jazz music and now I can say that I am an even bigger fan of jazz music by knowing the history of some of these great musicians.  Music can do many things for different people; music can make you relax, music can motivate you into doing something, music can even paint a picture of an event or memory.  I knew that seeing Randy Weston and Roy Haynes was going to be a special treat but I didn’t realize how lucky I was to witness it until they started playing.  Who knows what the future of jazz will be, but we do know one thing for sure, we owe a debt of gratitude to Randy Weston and Roy Haynes for laying the groundwork for musicians around the world.  I am very glad that I enrolled in this class.  I don’t just feel like I have gained knowledge through my readings, but I feel like my soul has been fed through my listenings.

 

[Jonathan Batiste] …Jonathan had such a cool vibe and his presence put me at ease the moment he began to perform.  I think he is an inspiration to be that gifted and talented and to have accomplished so much at 22 years old.  I had never been to a jazz performance before this, neither had my fiancee.  To be honest, I really had to twist his arm to come.  After the performance the both of us were elated at the energy given off to the entire auditorium by the performance.  We talked about the performance the entire way home.  It definitely far exceeded the expectations I had going into it.  I felt I related with the musicians in that they are my age, I was engaged in the entire performance.  I think it is wonderful that people my age have a love and appreciation for jazz.  Before this class I stereotyped it as music for an older generation, I was completely wrong.  Seeing a live performance opened my eyes to a whole new level of jazz music and the culture.  I feel more cultured as a person being able to experience that.

 

[Roy Haynes and Randy Weston] On April 30 I attended the live jazz concert at Tri-C Auditorium featuring Roy Haynes Fountain of Youth Band with special guest Randy Weston.  First off, I have never before been to any kind of jazz show, so I was highly impressed by the vibe not only from the musicians, but also from the people in the audience; everyone seemed to be very into it, so this got me kind of excited…  Overall I had a great time at the concert and taking this course.  I now have a new found enjoyment of jazz music and all of the wonders that can come with it!

 

[Roy Haynes and Randy Weston] This concert was a very enjoyable end to this course, and reinforced all of the listening techniques I practiced throughout the semester.  After the concert, I listened to my husband’s perspective and related it to my perspective at the beginning of this course.  I then thought about my opinions of what I heard, and I used it to quantify what I learned about Africa’s influence in modern jazz music.  I know I now listen differently to jazz, and I enjoy this new perspective.

 

[Sachal Vasandani, vocalist] It is amazing to me after taking this class how I pay much more attention to the actual sounds of songs and try to analyze them.  I have learned so many things about music and especially jazz than I ever thought.  I loved listening to all the different types of jazz songs and really loved analyzing them.  I really do listen to songs now and try to hear them and the different instruments that are in them.  I have really enjoyed this class and glad I got the opportunity to hear all of this amazing music from these very talented artists.

 

[Jonathan Batiste] …In terms of relating with the music we listened to throughout the semester, this was much better.  If you can see the performance in person, it makes the listening that much more enjoyable."

 

[Jonathan Batiste] Before taking this class I thought that the world of jazz was still left to the greats like Duke Ellington, Thelonious Monk, Louis Armstrong and Dizzy Gillespie, but now I know that jazz is alive and among the new age not just an old past time.

 

The prevailing thought after reading such unsolicited comments is that obviously jazz music is something that in order to gain a full appreciation one must experience it live.  So next time you’re going out to hear the music, take along an uninitiated friend or two so that one-by-one we can continue to grow the audience for this music and more people can experience the extraordinary artistry of the people who make it.

Posted in General Discussion, That's What They Heard | 1 Comment

2010 NEA Jazz Masters: An auspicious crew!

 

 

National Endowment for the Arts Announces the 2010 NEA Jazz Masters

 

Nation’s highest honor in jazz is bestowed on eight living legends

 

Washington , DC – The National Endowment for the Arts (NEA) today announced the recipients of the 2010 NEA Jazz Masters Award — the nation’s highest honor in this distinctly American music. The eight recipients will each receive a $25,000 grant award and be publicly honored in an awards ceremony and concert on Tuesday, January 12, 2010 at Frederick P. Rose Hall, home of Jazz at Lincoln Center .

 

The eight 2010 NEA Jazz Masters are:

 

Name

 

Category

 

City, State

 

Muhal Richard Abrams

 

Pianist, Composer, Educator           

 

New York , NY

 

Kenny Barron

 

Pianist, Composer, Educator           

 

Brooklyn , NY

 

Bill Holman

 

Composer, Arranger, Saxophonist           

 

Los Angeles , CA

 

Bobby Hutcherson

 

Vibraphonist, Marimba Player, Composer

 

Montara , CA

 

Yusef Lateef           

 

Saxophonist, Flutist, Oboist, Composer, Educator

 

Amherst , MA

 

Annie Ross

 

Vocalist

 

New York , NY

 

Cedar Walton

 

Pianist, Composer

 

Brooklyn , NY

 

George Avakian

, a jazz producer, manager, critic, and educator from Riverdale , New York , will receive the 2010 A.B. Spellman NEA Jazz Masters Award for Jazz Advocacy.

 

For the full release, please go to http://www.arts.gov/news/news09/2010-NEA-Jazz-Masters.html

 

 

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Quick Tip for recording artists

In this age of artists being thrust into Do It Yourself territory in order to have their recorded output heard by the shrinking universe of applicable radio stations and record consumers here’s what may seem like a picayune tip but important nonetheless: when processing your mailing there is no need to overdo the envelope/package sealing process.  I recently received a package from an old friend who has a gig upcoming at Blues Alley.  The package contained the artist’s latest CD, a warm handwritten note, and their all important press kit.  However the package arrived damn near hermetically sealed?  There was so much tape on this package it became a true wrestling match just to reveal the contents!

 

In such cases you may have the unhappy circumstance of recipient frustration — frustration that may lead the recipient to rip open the package, potentially destroying your nice, neat press kit and cover letter — items that are surely crucial to the effectiveness of your pitch.  So be kind to your recipients, seal your package just enough to meet postal standards, do not seal your package so tightly that your intended recipient becomes frustrated bordering on anger at what you intended as a friendly, collegial gesture designed to garner some measure of support — whether that be airplay, gigs, review coverage or whatever the case may be.  Mind those packages!

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Greg Osby on swimming the dangerous DIY waters

 

 

Greg Osby focuses his pragmatic view on entering the record business

 

Saxophonist-composer Greg Osby has recently taken his career into the dangerous waters of establishing and developing his own record label, Inner Circle (INCM).  Not only is he intent on swimming these shark-infested waters bearing his own records on his back, stroking furiously to the other side and ultimate success, he’s also nurturing the debut releases of several promising young artists along with him for the journey.  A few months back when he launched Inner Circle with a week of programs at the Jazz Standard in New York (the best place in town to combine serious jazz and fine dining), the erudite Mr. Osby waxed rhapsodic in his characteristic thoughtful manner on the launch between sets on the night promising young vocalist Sara Serpa was being introduced.  Clearly this demanded further communication and illumination, not only on the why and how of Inner Circle but also on how Osby’s past record label experiences are informing his new activities.

 

How would you characterize your personal experiences working with record companies?

 

GREG OSBY: I’ve had two major label associations — JMT/Polygram 1986-89, Blue Note Records 1990-2006.  I’m very fortunate that I didn’t have to jump around to a number of independent labels in my career.  My experiences have all been positive as I made sure to negotiate "hands-off" policies and clauses in each of my contracts.  I never cared to enter into agreements where I would be governed by representatives from a record company or would be expected to adhere to decisions that were not compatible with my artistic vision.  To date, I have always documented my works (for better or worse) as I had originally conceived them.  They haven’t always hit their mark, but they were honest.

 

What brought about the end of your relationship with Blue Note Records?

 

GO: I would characterize the end of that professional relationship to be similar to that of a marriage that had grown apart in terms of intent as well as communication.  CD sales were low and whenever I paid visits to the company, I didn’t feel that certain members of the staff were passionate enough about my music or creative direction.  In fact, I didn’t think that some of the newer employees there "got" or cared what I represented as an artist at all.  It simply became obvious to any alert observer that I had reached the end of the line and there was nothing more for me to offer there artistically or that could be done to satisfy their bottom line.  Also, the priorities there had shifted as a result of the success of some of their signed pop artists.  There was simply no way that a cat like me could compete with those kinds of numbers nor could they justify keeping me signed by contrast.  However I have absolutely no regrets.  Sixteen years at Blue Note is a healthy stretch by any measure and I’m proud to have contributed some of my best work to that amazing catalog.  I’ll always be grateful to Bruce Lundvall for his support.

 

Why have you determined to jump into the often treacherous waters of record company ownership yourself?

 

GO: Actually, I had set the wheels of independence in motion in my mind before my lengthy Blue Note tenure ended.  It simply became time for me to stop surrendering my best works to a battery of disinterested office workers and to work towards the production, promotion and total ownership of my projects myself.  No one is going to embrace the development and promotion of my music as passionately as I will, especially in the current marketplace.  No one wants to work that hard for something that they don’t fully believe in or understand.  So it was a timely dissolution and I like the idea of moving forward with projects without going through and enduring the channels of red tape.

 

What went into your planning for the launch of Inner Circle Music?

 

GO: I wanted to launch multiple releases simultaneously as opposed to a one-project independent label release.  Everyone seems to go that route [self-producing/releasing only their own recordings] and to me, owning a label where yours is the sole project isn’t really saying much these days because everyone has their own independent label.  Most artists can’t secure a major label deal anymore so their only alternative is to self-produce.  However, it’s infinitely more difficult to secure distribution without some sort of catalog.  Distribution companies will hardly consider a single project label at all.  This is why so many independents default to online download outlets; they can’t get anyone to sell their hardcopies anymore.

 

How did you make the determination to record and release the music of other, lesser-known young artists on Inner Circle — as opposed to some perhaps more established artists?

 

GO: Since the decline (or implosion) of the major jazz labels, very few new artists are being signed anymore.  Well, actually they ARE being signed to hack labels run by greedy mercenaries who shamelessly prey on desparate young players.  Many of these jack-legged labels are run by European so-called "producers" who descend on clubs in New York and indiscriminately offer contracts to anyone holding an instrument.  These contracts are morbidly one-sided in the favor of these companies, who never promote the product or the artists.  They build huge catalogs of cheaply produced projects, and later auction off the entire lot to the highest bidder.  Meanwhile, the artists continue to sign and volunteer themselves to getting ripped off.  It’s a continuation of the old model that will prevail as long as young players continue to be uninformed and desperate.  Fortunately I always keep my ear to the street in terms of knowing who’s making some noise and/or impact on the scene.  The clubs and schools are bursting at the seams with talent.  There’s definitely no shortage of amazing young players.   [Editor’s emphasis to further illustrate a point we’re constantly making to "old heads" who want to insist there’s some shortage of talented young musicians on the scene.]

 

Saxophonist Meilana Gillard launches her robust tone on Inner Circle

 

How did you go about selecting the artists for your initial release?

 

GO: I find artists either through recommendation or I have been aware of them for some time already.  For the first batch of releases, I wanted a select group of young thinkers who had a fully developed body of work pre-prepated.

 

Did they make these records on their own and bring you finished product to license or were you overseeing the process throughout?

 

GO: So far, we’ve been producing the completed works from start to finish.  Of course, I can’t do this indefinitely since some projects naturally do better than others in terms of sales and popularity.  I’d surely go broke by continuing to pay for everything.  So we are now considering some semi-completed or finished projects.

 

Greg Osby also provides a platform to the brainy Logan Richardson

 

There’s a lot more to running a record label and putting out records than just going into the recording studio and subsequently pressing finished products.  How are you managing the other, residual aspects of releasing records (distribution, publicity, etc.)?

 

GO: Everything at INCM is being run on a shoestring budget by a small army of employees and volunteers who all are in tune with the direction of the company and who all share an intense love for the music.  I have friends in various channels in the music business who have also been very instrumental in the building of our business.

 

In this digital age when some folks have begun releasing their recordings as purely computer-accessible products, why and how did you decide to go the hardcopy route instead of purely downloadable materials?

 

GO: We are doing both.  Many consumers rip newly bought CDs directly to their iPods or other listening devices and never play the CDs again, so it’s important to offer digital only product for those who don’t require hard copy product.

 

What’s next for Inner Circle Music?

 

GO: We are preparing for another round of releases, some by veteran artists on the current jazz scene.  This will give some much needed balance.  It was never our intention to exclusively offer only new artists.

 

Stay tuned…

Posted in Artist's P.O.V. | 13 Comments

Ancient Future – the radio program: 4/23/09 Playlist

Ancient Future airs Thursdays 5:00-8:00 a.m. as part of the Morning Jazz strip on WPFW 89.3 FM, Pacifica Radio serving the Washington, DC metro region @ 50,000 watts. Selections are listed in the following order: ARTIST  TUNE  ALBUM TITLE  LABEL

 

Theme: Randy Weston "Root of the Nile"

 

Anthology segment

George Russell

Honesty

Ezz-thetics

Riverside

 

Eric Dolphy

Yes Indeed

The Complete Prestige Recordings

Prestige

 

Duke Ellington

My Little Brown Book

Ellington Centennial (box)

RCA

 

Langston Hughes

Madame

Weary Blues

Verve

 

Joe Henderson

Nardis

The Milestone Years

Milestone

 

Bobby Hutcherson

Verse

Stick Up

Blue Note

 

Ray Brown (w/Nancy King)

Perfect Blues

Some of My Best Friends are Singers

Telarc

 

Eddie Harris

Born to Be Blue

Greater Than The Sum of His Parts

32 Jazz

 

Freddie Hubbard

Byrdlike

Rollin’

MPS

 

Herbie Hancock

Sly

Head Hunters

Columbia

 

John Boutte

Good Neighbor

Good Neighbor

Boutte

 

Gerald Wilson

Viva Tirado

Complete Pacific Jazz Recordings

Mosaic

 

Soundviews segment (new release of the week)

Pepe Gonzalez

Maria La Magnifica

Looking Back

Zangano Music

 

Pepe Gonzalez

Duke of Ellington

Looking Back

Zangano Music

 

Pepe Gonzalez

Picasso

Looking Back

Zangano Music

 

Pepe Gonzalez

Blues for Alfredo

Looking Back

Zangano Music

 

What’s New: the new release hour

Ravi Coltrane

Narcined

Blending Times

Savoy

 

Zap Mama

Togetherness

ReCreation

HeadsUp

 

Wynton Marsalis

First Time

He and She

Blue Note

 

Branford Marsalis

Samo

Metamorphosen

Marsalis Music

 

Madeline Eastman

Make Someone Happy

Can You Hear Me Now?

MadKat

 

Marshall Gilkes

Five Nights

Lost Words

Alternate Side

 

Eric Reed

Prayer

Stand

WJB

 

Theme: Jaco Pastorius "3 Views of a Secret"

 

further information: willard@openskyjazz.com

 

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